Samsung

Step Challenge

Concept, Interactive, Installation

Futuristic breakdancing experience

We had the pleasure of working with Samsung on a thrilling new experience to support the Galaxy products programming at their premier showcase event, Mobile World Congress in Barcelona, Spain.

A fundamental challenge was how to connect with consumers at a huge event with experiences being thrown at them by all the top companies in the world, and break through the noise with a WOW’ing immersive experience.

PROCESS

The LRR team had a hair-brained idea that we could create a breakdancing challenge interactive hip-hop instrument that could simulate a workout-like experience that could track with the Galaxy device’s biometric sensors, steps taken, accomplishments made, calories burned, just like as if you had taken a run or been sweating it out at SoulCycle.

Watch the case study video below! 🔥🔥🔥

play

Part of the magic was a custom software we designed for gamify-ing an interactive LED floor, that was step sensitive synced up with a giant LED screen standing up in front of it. We hired the legendary breakdancer, WaAakOne to lay down some moves – and then using the floor as the input device for recording the moves, we then fed these moves into our code, and based on this data we then programmed game logic in a futuristic interface for the breakdancing challenge game.

The best part was as participants interacted with the breakin’ moves they unlocked new beats and created their own remix of the interactive future-retro hip-hop music our friends at sound company AntFood crafted with us.

RESULT

This is one of Little Red Robot coolest inventions ever. Check out some of the elements from this complex install.

LRR developed in-house fully custom App for the watch which had to be based on Samsung’s Tizen coding language in order to run on their Galaxy Watch Active. Because this installation was used to help promote fitness, participants biometric activity was recorded and displayed in real-time on the watch and on the LED screen in front of the participant in real time data utilizing a complex ecosystem getting real-time data from watch App. On the watch, we also added haptics during game play as well as displayed real-time stats and game play, like breakin’ moves and add control of the game, such as starting the game, adding user preferences and more. Check out this clip of the watch UI.

Some of the upright content on the LED screens.

This what the game actually looked like on interactive video floor.

And the art direction of the backgrounds being a highly detailed 3D Galaxy vibe made experiencing this in person truly out of this world. This content really provided a immersive virtual reality experience as it was synched between the floor beneath the participant and in front on a larger than life screen. Check out this raw render of the visuals!

Samsung VPs told us in person how much they loved this experience and how it added such a positive note at this important moment for them. They called it the happy machine because each participant would smile the entire time they were doing the experience.