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Electronic Arts

The Sims 3

Strategy, Concept, Visual Identity

Creating the iconic identity

Little Red Robot launched into popular culture the famous Sims 3 logo.

The Plumbob
The identity revolved around the Plumbob, a green crystal used in the gameplay of The Sims series to identify the character selected.  
One of the most recognized identities in gaming history
LRR’s rendering of the Plumbob crystal as well as the 3d type treatment of The Sims 3 logo united one of the largest franchises in gaming connecting the identity across game key art, logos, special products, and marketing.

The out of home applications were our favorite part!