The Impacts Campaign
Strategy, Concept, Integrated Campaign, Website, Instagram Takeover of @generalelectric
The impacts of GE
Linda Boff, CMO of GE, came to LRR with a challenge. She wanted to build a campaign that touched on the impacts of GE. The campaign was deployed throughout all GE social media channels, driving users to engage on GE.com
Instragram takeover of @generalelectric
The use of a feature film photo-real visual effects pipeline in tandem with a responsive website delivered a memorable web experience for GE’s global audiences.
To get the concept up and running, our our in-house 3D modelers built all the ideas and rendered everything in super photorealistic 3D. The creative retoucher jumped in detailing and texturing.
At the same time the animators got it off the ground and a Houdini visual effect workflow got the work soaring through clouds, smoke and fire. A compositor conducted acrobatics in Nuke, and finally, the coders made the whole experience interactive.