A digital future
Strategy, Concept, Brand Identity, Interactive, Website, 3D Design
A fresh identity for the future of digital of iconic company
Baker Hughes has an amazing digital services team, whose capabilities are unrivaled in the energy industry. They came to LRR to seek out a way recreate their brand to be positioned with a fresh design driven approach.
As LRR designed the integrated visual identity system, our team also began to create a catalog of branded imagery using photo-real 3D illustrations with a futuristic integrated digital layer overlay that provided a high-tech look.