THE HAMPTONS (NY, USA)
The Bottle Company
Concept, Strategy, Branding, Website, Social, Retail
![](https://littleredrobot.com/wp-content/uploads/2024/02/The_bottle_Co_19-txt-scaled.jpg )
The Bottle Co. is a new brand that wants to change the wine market in The Hamptons!
The brand takes its inspiration from a striking logo in which the ‘O’ letters are transformed into circles, becoming the central elements of our identity, reminding us of the wine stains of a bottle or a glass over the table or the bubbles of sparkling wine.
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The illustration system
The illustration merges the main concept with the classic stripes of deck chairs and umbrellas to build a timeless summer vibe aesthetic.
![](https://littleredrobot.com/wp-content/uploads/2024/02/The_bottle_Co_7-1-scaled.jpg)
It all gets combined with an original color palette inspired by different drinks: the red of Malbec, the yellow of Whiskey, and the pink of Rosé wine.
![](https://littleredrobot.com/wp-content/uploads/2024/02/The_bottle_company_portfolio_resize-txt-logo-scaled-e1707943195454.jpg)
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To recall the style of old wine labels, we set some typographical assemblies that enrich the visual identity.
![](https://littleredrobot.com/wp-content/uploads/2024/02/The_bottle_Co_6.jpg)
![](https://littleredrobot.com/wp-content/uploads/2024/02/The_bottle_Co_16-1-scaled.jpg)
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Always very social!
![](https://littleredrobot.com/wp-content/uploads/2024/02/The_bottle_Co_20-1.jpg)
![](https://littleredrobot.com/wp-content/uploads/2024/02/The_bottle_Co_21-txt.jpg)
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