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N.I.C.E. Collective

Brand identity + e-commerce website

Concept, Branding, Interactive, Website

A bold new look

Working with fashion brand N.I.C.E. Collective, Little Red Robot had the task of rebranding their identity and creating an innovative website that features ‘touch state’ technology to provide mobile first thinking to a reboot to become an e-commerce direct to consumer portal for the brand.

N.I.C.E. Collective challenged us to lead them with their journey towards a more superior user experience, that would entice new and existing customers to visit and find stimulation, culture and a sophisticated path to purchase on the new N.I.C.E. Collective website. Their customer profile is lured with contemporary design and exclusivity.

Working closely with brand founders and fashion designers Joe Haller and Ian Hannula, Little Red Robot set out on a bold new look and unique positioning for the brand to take into its next evolution.

The designers were deeply inspired by N.A.S.A. Graphics Standards Manual by Richard Danne and Bruce Blackburn. We iterated and collaborated often with the visionary design team beyond N.I.C.E. and designed a futuristic vision for the brand at the cutting edge of technology and design.

We are able to offer N.I.C.E. Collective one a contemporary, feature rich e-commerce site. The N.I.C.E. Collective buyer would have exclusivity through a loyalty program we designed for customers.

The mobile responsive site offered a set of touch, interactive features that drove new ground on the fashion e-comm experience. Touch interactive video content allowed the visitor to interact, learn and buy items from video content.

An app offered custom, exclusive user-interactive designs of t-shirts. LRR’s vision for the future of fashion helped N.I.C.E. Collective attain the next level ambitions of a company ready to grow into direct to consumer business model including this brand book, the e-commerce site and their first foray into tent-pole retail operations.