Future forward fashion
Concept, Branding, Website, Interactive, Experiential App, Retail
A bold new look
Working with fashion brand N.I.C.E. Collective, Little Red Robot had the task of rebranding their identity across all touch-points.
Little Red Robot set out on a bold new look and unique positioning for the brand to take into its next evolution.
LRR’s vision for the future of fashion helped N.I.C.E. Collective attain the next level ambitions of a company ready to grow into direct to consumer business model including this brand book, the e-commerce site, their first foray into tent-pole retail operations.
The designers were deeply inspired by the N.A.S.A. Graphics Standards Manual by Richard Danne and Bruce Blackburn. We iterated and collaborated often with the visionary design team behind N.I.C.E. and designed a futuristic vision for the brand at the intersection of technology and design.
There have been too many celebrity moments of N.I.C.E. Collective in popular culture to list, but this is our favorite and a display archive piece, a button up from 1999 time collection – worn by Michael Jackson on cover of TV Guide (makeup marks included)!