Art of Fitness
Concept, Interactive, Installation
Real-time generative artworks
Samsung reached out to Little Red Robot to create extended reality experiences that would be entertaining as well as powerful for marketing their newest Galaxy products.
To do this, we championed an experience that could join the physical world with the digital world, for a tactic to market Samsung’s connected product offering aimed at the fitness and active lifestyle demographic – the new flagship smartwatch, the Galaxy Watch Active, paired with the new Galaxy smartphone. The biggest obstacle, aside from not having the top secret pre-consumer-release devices to engineer our solution on until the last minute, was more existential – how could we market fitness and activeness to audiences arriving in their street clothes at retail locations, events and pop-ups!?
The Art of Fitness also featured printable and digitally shareable gifts for the participants of a copy of their unique artwork created by their bodies biometric activity and their own movements during a freestyle moment that was part of the experience creating thousands of online social media impressions and creating more hype for Samsung.