Mastercard

Strategy, Concept, Campaign Platform, Interactive, Website, 3D, Film

How do you get the world to rethink what Mastercard is—and what it does?

You don’t just reposition the brand. You reframe the conversation.
We introduced a new platform to move Mastercard beyond the legacy of a card issuer—toward something much bigger: a company that delivers outcomes for businesses, governments, and consumers.

This meant reshaping the narrative around one of the most recognizable brands on the planet—something nearly everyone carries in their wallet. Mastercard’s evolution couldn’t be explained by a list of services. It had to be shown through the outcomes it enables. The work marked a shift from describing what Mastercard does to demonstrating what it makes possible—offering a bold new lens on how the brand is shaping what comes next.

PROCESS

Little Red Robot strategists and creatives developed a storytelling platform anchored by an immersive, WebGL-powered digital experience. At the center: an interactive site supported by original content and an elegant system of design.

We brought it to life with custom-shot live action, animation, UI, and abstract 3D design components—woven into a fully responsive digital environment. The result? A narrative-driven journey built to shift perception and spark conversation.

THE RESULT

It was pretty epic to help one of the world’s top global brands say something completely new—something that challenged expectations and pushed Mastercard forward in how it looks, sounds, and shows up in the world. Bold, sensible. Strategic, beautiful. The kind of work that doesn’t happen easily—and helping a brand this iconic light the path forward has been an incredible honor and a journey we’re proud to share with Mastercard.