The Brilliant Factory
Concept, Campaign, Film
New era of manufacturing
GE wanted to tell the world about the connected “Internet of Things” digital industrial integrated factories and overall concept about this new era of manufacturing. The problem was that it’s complex and not easy to convey quickly or holistically.
We art directed, wrote anthem scripts, created a custom soundtrack. Our fabricators and stop motion animators made an entire new world that mimicked GE technology in a fun, easy to love, way. We took into our computers and sprinkled more love and created a fun integrated campaign.
The poster we designed is also a whole lot of fun. We love this style and that GE trusted us with their high-techy-ness to tell this complicated story through through such a fun and playful visual toolkit and voice.