Baker Hughes, a GE company
Concept, Campaign, Interactive, Website, 3D, Film
Build a new future
Baker Hughes GE tasked Little Red Robot with bringing to the marketplace an integrated campaign for their new offering, Subsea Connect. When initially briefed, our client may have well been speaking a different language, for we had little-to-no understanding what they were talking about or what Subsea Connect was or did.
We studied the competition and found a bland landscape of meaningless stock photography and even worse underwater 3d product renderings. We knew if we wanted our client to stand out, we needed to create something that would contrast all this type of imagery. Something that screamed out design excellence and thoughtfully crafted collateral.
We then begin distilling the essence of the product into a kit of modular abstract elements, that when assembled could create any collateral needed. In a way, this system of design mirrored the product we were marketing, which was a state-of-the-art modular system that could be configured in a variety of ways. Making something complex, become efficient and more simple.
VIPs also received a Little Red Robot designed mailer box that contained a hard bound product catalog, an actual lego of the equipment, and an inlaid video tile that autoplayed our manifesto video upon opening.