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Little
Red
Robot

Baker Hughes, a GE company

Subsea Connect

Concept, Campaign, Interactive, Website, 3D, Film

Subsea Connect

Build a new future

Baker Hughes GE tasked Little Red Robot with bringing to the marketplace an integrated campaign for their new offering, Subsea Connect. When initially briefed, our client may have well been speaking a different language, for we had little-to-no understanding what they were talking about or what Subsea Connect was or did.

Subsea Connect
Subsea Connect
PROCESS
Little Red Robot listened and learned quickly. We realized that personas they were targeting were hard to create an impression upon. We were challenged to find a way to connect with this unique demographic that would be interested in a multi-million dollar sale of a Subsea Connect system.
play

We studied the competition and found a bland landscape of meaningless stock photography and even worse underwater 3d product renderings. We knew if we wanted our client to stand out, we needed to create something that would contrast all this type of imagery. Something that screamed out design excellence and thoughtfully crafted collateral.

Subsea Connect
Subsea Connect

We then begin distilling the essence of the product into a kit of modular abstract elements, that when assembled could create any collateral needed. In a way, this system of design mirrored the product we were marketing, which was a state-of-the-art modular system that could be configured in a variety of ways. Making something complex, become efficient and more simple.

Subsea Connect
Subsea Connect
RESULT
Our client told us that in the end this was one of the most successful marketing campaigns that their company has ever done.

VIPs also received a Little Red Robot designed mailer box that contained a hard bound product catalog, an actual lego of the equipment, and an inlaid video tile that autoplayed our manifesto video upon opening.

We helped execute a beautiful launch event coinciding with paid media placements we did, targeting folks to visit the very cool website experience we also created. Check the website out at the link above at the top of this case study to explore it.