Strategy, Concept, Integrated Campaign, Visual Identity, Interactive, Website, 3D Design, Event
Build a new future
Baker Hughes tasked Little Red Robot with bringing to the marketplace an integrated campaign to bring to market a new product offering aimed to be best in category.
We studied the competition and found a bland landscape of meaningless stock photography and even worse underwater 3d product renderings. We knew if we wanted our client to stand out, we needed to create something that would contrast all this type of imagery. Something that screamed out premium design excellence, which was a parallel to the product offering, being an innovative design approach to a deliver a fist of its kind, modular approach to subsea systems.
We loved the modularity and thoughtfully crafted our campaign based on this approach, so we began distilling the essence of the product into a kit of modular abstract elements, that when assembled could create any collateral needed. In a way, this system of design mirrored the product we were marketing, which was a state-of-the-art modular system that could be configured in a variety of ways. Making something complex, become efficient and more simple. Our campaign expressed itself through earned and paid media placements on social and print.
The website was a lot of fun to create and featured a innovative interactive approach to this stunning design system.
VIPs also received a Little Red Robot designed mailer box that contained a hard bound product catalog, an actual lego of the equipment, and an inlaid video tile that autoplayed our manifesto video upon opening.
In the mailer box the VIPs also got a scale Lego manufactured of this product. After all… Legos are the original and most famous modular system ever!
We also helped execute a beautiful launch event with some nice LRR experiential designs.