A groundbreaking relationship
GE needed a way to communicate the ground breaking relationship Intel and GE had forged.
The signature of the campaign is a slick art direction and the many cool animations. We knew our aesthetic choices would help tell this complicated story more effectively by making the visual language more simple to digest and metaphorical in quick comprehension of very technically detailed innovation. All the while, creating a platform that was engaging and shareable.
By removing the pre-rendered video content from the website experience we had built to tell this narrative, we kept the same outcome as if we had created an animated video, however now we provided GE and Intel with a modular experience that could be seo optimized, social media targeted and scalable as the relationship fruited more PR worthy outcomes.
Once there, engagement on the site for sustained view and scrolling through to end of the experience was super high because of the cool graphic sensibility of the design of the experience.