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GE + Intel


Concept, Campaign, Interactive, Website


A groundbreaking relationship

GE needed a way to communicate the ground breaking relationship Intel and GE had forged. They needed to be able to communicate the B2B crowd at the same time as B2C.

Little Red Robot took to this task by also integrating our own technological innovation. We created a scroll-stopping, visual identity focused around leveraging in browser animation rendering via SVGs rather than pre- rendered videos being integrated.

We did this in a way as to leverage LRR’s strengths when it comes to slick art direction and years of producing cool animation and motion design based projects. We knew our aesthetic choices would help tell this complicated story more effectively by making the visual language more simple and metaphorical. All the while, creating a platform that was lightweight and responsive.


By removing the pre-rendered video content from the website experience we had built to tell this narrative, we kept the same outcome as if we had created an animated video, however now we provided GE and Intel with a modular experience that could be seo optimized, social media targeted and scalable as the relationship fruited more PR worthy outcomes.

The campaign pulled in thousands of viewers from a coordinated push on social media (Facebook, Twitter, LinkedIn) to get folks to come visit the microsite.

Once there, our custom tracking software could see they stayed and engaged with the entire sight, which is rare in this day and age to get people to engage as we all know and we think it’s because of the cool graphic sensibility of the design of the experience.