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Little
Red
Robot

Electronic Arts

EA Sports Identity

Strategy, Concept, Visual Identity

Bringing the EA Sports vision into a new dimension

Little Red Robot was approached to bring a more dynamic approach to re-invigorating the iconic EA Sports franchise.

By integrating a 3D approach to the primary logo, the dimensional experience began.

FRANCHISE IDENTITY + LOGOS
Each franchise had a uniquely designed franchise logo that is based on the 3D EA Sports emblem. This allows each franchise to differentiate itself and gain a deeper connection to its respective sport and consumer.
KEY ART APPLICATIONS
The key art of the franchises are never tied to only a pack front, as it can be showcased in a variety of ways in different mediums throughout the business. The key art’s direction shows the energy of the athleticism combined the arena graphic centering and hero’ing the massive fan aspect of sport.
EA SPORTS WEBSITE
As the future of sports gaming evolves to the online world, it’s more important than ever to become a powerful player in the digital market. With proper use of EA Sports imagery and assets, you can build championship-caliber environments that are eye-opening, awe-inspiring, and second to none.  
ONLINE BANNERS
Deliver key messages with banners that will capture the attention of sports fans.
CORPORATE PARTNERSHIPS
Building successful relationships with key partners in the business world is another great way to expose consumers to EA Sports and brand programs. It’s programs such as the Gillette Champions of Gaming and ESPN Virtual Playbook, and partnerships with KFC, 7-11, and Doritos (to name a few) that keep EA Sports a big-time player in the business.