Baker Hughes, a GE company
Concept, Interactive, 3D
Rebranding the Future of Digital
Baker Hughes GE has an amazing digital team, whose capabilities are unrivaled in the energy industry. They came to LRR to seek out a way recreate their brand to be positioned with a fresh design driven approach.
Next we designed an integrated visual identity system. We also began to create a catalog of branded imagery using photoreal 3D environments with a futuristic integrated digital layer overlay that provided a high-tech look.