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Little
Red
Robot

Baker Hughes, a GE company

Digital Rebrand

Concept, Interactive, 3D

Digital Rebrand

Rebranding the Future of Digital

Baker Hughes GE has an amazing digital team, whose capabilities are unrivaled in the energy industry. They came to LRR to seek out a way recreate their brand to be positioned with a fresh design driven approach.

Digital Rebrand
Digital Rebrand
PROCESS
The LRR team quickly learned what BHGE Digital does and begin applying this to a website redesign, based around an intuitive navigation system that utilized custom animated iconography at its core.

Next we designed an integrated visual identity system. We also began to create a catalog of branded imagery using photoreal 3D environments with a futuristic integrated digital layer overlay that provided a high-tech look.

Digital Rebrand
Digital Rebrand
Digital Rebrand
RESULT
In the end, we created 50 unique 3d designs. As well, the website stands out amongst the crowd and the client was to the moon.
Digital Rebrand