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Little
Red
Robot

GE

125th Birthday

Concept, Campaign, 3D

125th Birthday

125 years of innovations

GE’s president and CEO using our image to communicate this tremendous anniversary even. This image is now framed and lives in GE’s Headquarters where it proudly hangs on the wall for everyone to see everyday amongst other historical artifacts and best of the best campaigns in the company’s history.

125th Birthday
125th Birthday
PROCESS
Little Red Robot dug deep into our creative treatments. We surprised not only ourselves but GE as well with how many executions we thought to make that really had everyone energized.
125th Birthday

What we decided on was ambitious. The concept was to have a typical birthday cake made with custom “125” candles lit on top. But that is where the typical scene ended and the unbelievable began, we built this cake, and removed a slice. With the slice removed from the cake, we gathered key moments from the 125 years of innovations and patents from GE, all modeled in photoreal 3D by our team.

125th Birthday
RESULT
We knew this was important and fun execution. It went viral internally inside GE as well as externally, taking over every GE social media headline and earned its way into the press coverage of this.

GE’s president and CEO using our image to communicate this tremendous anniversary even. This image is now framed and lives in GE’s Headquarters where it proudly hangs on the wall for everyone to see everyday amongst other historical artifacts and best of the best campaign assets.